Third Party Advertising

This section provides information regarding requirements for third party advertisers, registration, and financial disclosures.

The Election advertising period is May 1 to October 18, 2021.

Contents


Legislation Updates

The Local Authorities Election Act (LAEA) includes rules governing the finances and accountability of third parties that engage or intend to engage in election advertising.

In 2020, Bill 29, (The Local Authorities Election Amendment Act) removed references to political advertising. As a result, advertising outside of the election advertising period is no longer regulated.


Who is a Third Party Advertiser?

A Third Party Advertiser (TPA) can be an individual, corporation or group, but does not include a candidate. A TPA promotes or opposes the election of a candidate.


Third Party Advertising Guidelines


When Should a Third Party Advertiser Register?

Third parties who engage or intend to engage in election advertising must register with the Returning Officer for Rocky View County.

A third party shall apply for registration in Rocky View County when it has incurred expenses of at least $1,000 or plans to incur advertising expenses of at least $1,000 for election advertising, or when it has accepted advertising contributions of at least $1,000 or plans to accept advertising contributions of at least $,1000.


Registering a Third Party Advertiser

To register a Third Party Advertiser in Rocky View County:

1. Complete Form 27 - Registration of a Third Party (PDF).

  • For groups and corporations, include a list of principal officer(s) or principal members.
  • If the TPA has a governing body (e.g. a board of directors), the application must include a copy of the resolution passed by the governing body authorizing the third party to incur election advertising expenses.

2. Complete the Third Party Advertiser Information Consent Form (PDF).

3. Submit registration information to Rocky View County.

There are three options for submitting your registration papers which are to include ALL completed forms. Make sure to mark your package “ELECTION”. Emailed or scanned documents are not permitted.

  • By Secure 24 Hour Drop Box
    Completed forms and deposit can be dropped off in the County Hall secure drop box.
  • By Mail or Courier
    Send completed forms and deposit by regular or registered mail, or courier, to:

    Rocky View County
    262075 Rocky View Point
    Rocky View County, AB, T4A 0X2
  • In-person By Appointment
    Under current restrictions related to COVID-19, an appointment must be booked in advance to submit TPA Registration documents in person. Email elections@rockyview.ca.

    Only one person will be allowed to attend the appointment. The individual attending is asked to follow on-site signage and instructions and are symptom free.

Note: Fillable PDF forms do not open properly on some mobile devices and web browsers. To open the form:

  1. Download and Save the PDF form to your computer
  2. Open the saved PDF form from your computer with Adobe Reader.

Name Restrictions

As per the LAEA, section 163, a TPA will not be allowed to register if it’s proposed name or abbreviations of the name:

  • Resembles the name of a registered TPA.
  • Resembles the name or nickname of a candidate active in Rocky View County or anywhere in the province.
  • Resembles the name of a registered TPA whose registration was cancelled or changed since the last election.

Third parties ineligible to register (as per the LAEA, section 163) are:

  • A corporation that does not carry out business in Alberta.
  • An individual who is not ordinarily a resident in Alberta.
  • A trade union or employee organization that is not an Alberta trade union or Alberta employee organization.
  • A prohibited corporation (as defined in the Election Finances and Contributions Disclosure Act, Section 1(1)(l)).
  • A group where any member is one of the above.
  • A registered charity.

Advertising in more than 10 local jurisdictions

As per the LAEA, section 163, a TPA engaging (or intending to engage) in election advertising in more than 10 local jurisdictions, must register with the Provincial Registrar.

Executive Director
Municipal Capacity and Sustainability Branch
Municipal Affairs
17th Floor, Commerce Place
10155 - 102 Street
Edmonton, AB T5J 4L4

Phone: 780-427-2225 (dial 310-000 first for toll-free)

Email: ma.lgsmail@gov.ab.ca


Advertising related to provincial entities

TPAs engaging in advertising related to provincial entities (i.e. MLAs, provincial political parties, provincial elections, and Alberta Senate elections) or provincial referendum questions, must register with Elections Alberta.

For more information about Elections Alberta TPA requirements, visit Elections Alberta Third Party Advertisers.


Disclosure Requirements

All registered Third Party Advertisers must file Form 28 and an advertising return with the authority they are registered with, on or before March 1, 2022.

Form 28 provides a report that lists advertising contributions received during the election advertising period.

Note: Fillable PDF forms do not open properly on some mobile devices and web browsers. To open the form:

  1. Download and Save the PDF form to your computer
  2. Open the saved PDF form from your computer with Adobe Reader.

The advertising return must include:

  • A financial statement.
  • A list of all advertising contributions received during the election advertising period. For contributions of $250 or more, the list must include the name, address, the amount and the date of each contribution.
  • A list of all election advertising expenses.
  • A list of the time and place of broadcast or publication of the advertisements.
  • Any supporting information or documentation.

Maintain records

As per the Local Authorities Election Act, section 185, TPAs must retain all records for a period of three years following the deadline to file. Records must be retained until March 1, 2025.

Registry and Disclosure

Part 8 of the LAEA, requires Rocky View County to maintain a registry of Third Party Advertisers who engage in election advertising, once the election advertising period begins.

For more information about the TPA, contact the TPA directly.


To Submit a Complaint about Third Party Advertising

A complaint can be filed with the Elections Commissioner of Alberta in relation to:

  • finances
  • election advertising
  • collusion with candidates

Elections Commissioner of Alberta
Call (780) 644-1250 or toll free 3100-0000 then (780) 644-1250
Email: complaints@elections.ab.ca


Disclaimer: The information on this page is provided for convenience of reference only. All third party advertisers are subject to further requirements in the Local Authorities Election Act. Third party advertisers are advised to refer to the Act and obtain legal advice regarding the full extent of their obligations.

Contact

403.230.1401
elections@rockyview.ca

262075 Rocky View Point
Rocky View County, AB
T4A 0X2