The Farm Data Overload Needs a Fix
Thursday, September 12, 2019
Big data has been hailed as the future of agriculture for nearly a decade, and it’s easy to see why. As margins become razor thin and land prices skyrocket, farmers need to do more with less — maximizing every inch of rain every pound of fertilizer and every single seed — to make a profit. But at this point, farmers have picked the low-hanging fruit. Now, they’re looking for smaller tweaks that, when added up, can lead to big savings on the balance sheet.